“A healthy blogging strategy will allow a business owner to create the perfect blend of quality content, web updates, social media, search engine optimization, email marketing and more while expending relatively little effort.” – Erik Wolf, author of Blog for Business.
There’s no other way to slice it – writing and publishing great content on your website, and promoting it on social media, takes time. And as a business owner, you know how hard it is to find the time.
Cynthia, thanks so much for this very informative, engaging and most of all, plain-spoken explanation of SEO. – Matt Levy
You may have read some of the horrible “canned” content out there – you can tell who’s buying it and putting it out there, because it’s gracelessly stuffed full of keywords and completely devoid of all personality. We know you don’t want that – but you need some help!
Our content marketing service is better than cost-per-word ghostblogging – because we work closely with you to target the topics important to your potential clients rather than just making up generic articles for you to post, and carefully consider promotion opportunities.
Why it’s worth doing:
It seems like every time Google issues another update named after a cute critter, search rankings get turned upside down. For everyone, that is, besides those who already have employed a relevant content strategy.
Here’s what SearchEngineLand has to say about it: The Content Catalyst: How Content Drives Search & Social Synergy
What makes us different:
As you know, you can find fifty prices for any type of online service. We’ve seen online “marketing” programs out there for $300/month. The difference is we produce EACH piece of content for our clients based on their specific needs and business goals. We do not publish canned or syndicated content. We guarantee you won’t see the same writing, just with the author changed, floating around out there on the Web.
Even though you DO have to make the time about once a month (or quarter) to collaborate with us, we work directly with YOU to develop a list of topics you want to speak on rather than just making assumptions about the standard information to put out there for your industry. This is YOUR voice, YOUR online personality, YOUR professional reputation – and you deserve better than boring cut and paste drivel.
Here’s how it works:
We work with you via email to establish an editorial calendar to help us move forward.
We draft the posts, place them in your WordPress Dashboard, and let you know they are available for your review.
Once you approve, we schedule the post for publication.We integrate the publication of these blog posts with your LinkedIn, Twitter, Facebook and Google+ accounts. If budgeted, we will take advantage of paid promotion opportunities on social channels.
Depending upon your budget and the appropriateness of the current topics, we will convert one post per month into a Slideshare that gets posted on that site.
- Custom SEO Metadata fields for each and every post
- One eye-catching image per post.
- Thoughtful crosslinking within your own site and, if relevant, other high-authority sites like Slideshare.
- Integration with your email list
- Assistance creating a “give-away” item to help grow your email list
- Monthly analysis of your website traffic via Google Analytics and plain English explanations of improvements and areas that need work.
Would you like to do even more to add to your content marketing strategy? Just let us know – we can customize a plan just for you. We can do things like write a multi-part email series to send to new list subscribers, create a downloadable checklist, etc.
Contact Cynthia and we’ll get you a custom quote.