Content Marketing Kickoff Questionnaire 1Contact Information2Contact Information3Contact Information4Login Credentials5Creative Direction Client's Name* Main Subject Matter Expert's Name* First Last This person will serve as my primary point of contact.Main Subject Matter Expert's Email* Main Subject Matter Expert's Phone*Main Subject Matter Expert's Title Main Subject Matter Expert's Role/Background*A short description of their backgroundWill there be other subject matter experts?* Yes No Name* First Last Email* Phone*Title What is their role within the company?*Will there be other subject matter experts?* Yes No Name* First Last Email* Phone*Title What is their role within the company?* Facebook Page Link Please provide the page link, and also go into the admin section of the page and invite me (Cynthia LaLuna McNally) to become an administrator of the page.Twitter Profile LinkedIn Password Twitter Profile LinkedIn Password Provide 3-6 Unique adjectives that describe your brand:*Good examples would be “innovative,” “honest” and “family-oriented”; bad examples would be “great”, “profitable” and “store.” We are looking for words that are unique to YOUR business, not terms that any or all of your competitors might use.Overall Blogging Goals*Serve as the basis of an online marketing plan, increase traffic, improve reputation, develop sales tools, Search Engine Optimization, etc.Writing Style Preferences/Requirements*We generally recommend that blog posts be written conversationally and a bit on the casual side. Some clients want their posts to be written more formally or with specific style requirements. If this is the case, please detail your preferences here.Recommended Resources*Books, websites, newsletters, people, etc.Please add any notes, comments or further direction here: Δ