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Blogging Kickoff Questionnaire

Blogging Kickoff Questionnaire

This form helps us capture contact information and important login credentials and will also serve as a starting point for writing style, strategy and goals. Be sure to be prepared with the contact info/bios for the subject matter experts we will be interviewing as well as the login credentials for your website and social media accounts. This form should only take a few minutes to complete.

1Contact Information
2Contact Information
3Contact Information
4Login Credentials
5Creative Direction
  • This person will serve as my primary point of contact.
  • A short description of their background
  • Please provide the page link, and also go into the admin section of the page and invite me (Cynthia LaLuna McNally) to become an administrator of the page.
  • Good examples would be “innovative,” “honest” and “family-oriented”; bad examples would be “great”, “profitable” and “store.” We are looking for words that are unique to YOUR business, not terms that any or all of your competitors might use.
  • Serve as the basis of an online marketing plan, increase traffic, improve reputation, develop sales tools, Search Engine Optimization, etc.
  • We generally recommend that blog posts be written conversationally and a bit on the casual side. Some clients want their posts to be written more formally or with specific style requirements. If this is the case, please detail your preferences here.
  • Books, websites, newsletters, people, etc.

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