Back in 2008, I (Cynthia) decided to start a little web design business to help other business owners tell their stories on the Web.
I had NO IDEA that, over 10 years and several hundred websites later, here I’d be, a bit battle-scarred, older, wiser, and more passionate than ever about helping entrepreneurs and professionals navigate the ever-changing waters of online marketing. That I’d become the go-to straight-shooter when it came to cutting through all the crap and helping clients prioritize and bust through the procrastination that comes from being inundated with information.
After a bit of introspection and a MAJOR re-tooling, I’m taking it back to basics. Getting honest, and real. More real even than when this Rowboat first launched, right into the squall that was the Great Recession, and somehow, in the midst of it, managed to grow into an agency that supported several people.
I don’t have a sales force on the ground with briefcases full of glossy brochures and intimidating technospeak – instead, I focus on building long-term partnerships with my clients, and they love to talk about it– that is, the ones who don’t try to keep me a secret for fear I’ll get hired by the competition! (Yes, I’ve had clients tell me that.)
Why We Exist
The PURPOSE of Rowboat Media is to enable independent business owners and professionals to easily compete in the online space without having to become experts in “website.” I want to be your trusted advisor regarding all things marketing, so you can spend your time focusing on THAT THING YOU DO, better than anyone.
I want to make this a whole lot less scary and help protect you from snake-oil salesmen who might try to talk you out of your hard-earned money for things you don’t need, or that don’t get delivered.
What breaks my heart in the world today is seeing small business owners like you spend money they shouldn’t with vendors they shouldn’t because they know they need to do SOMETHING about marketing their business online, but are intimidated by the process – and sometimes end up writing a check because they are too embarrassed to admit it. I want to go around and lift all those people up – throw them a lifeline and say, “I got you.”
The PEOPLE we serve tend to be the weird ones – even in “traditional” professions like law.
You know, you’ve always been a bit different…valuing freedom and flexibility over conformity and security.
You don’t like following someone else’s rules.
You took the less-traveled path, even though you knew it would require a lot of courage and hustle to make it work…if at all.
Your family always looks at you a bit funny at Thanksgiving, because you’ve never quite fit in. They love you, but they’re still not sure about your crazy ideas.
I want to help bring what makes you YOU out into the light, so people who need EXACTLY who you are can recognize you!