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It’s official: Google ignores keywords meta tag

Cynthia LaLuna

Cynthia LaLuna wrote this on Sep 21 | SEO - Getting Found, Tech Tips

I often have clients inordinately concerned about the content of their meta keywords field as shown by viewing their page source.  When I tell them, “Google totally ignores that field these days,” my statement is often met with stunned disbelief.

Here’s the word from the horse’s mouth:

Google Does Not Use Keywords Meta Tag

On-page factors such as quality content with appropriate keyword density, proper use of keywords in page titles and headings, and off-page factors like quality backlinks with relevant anchor text from high-ranked sources are what matter – not a list of 100 keywords stuffed into the meta keywords field.

So – do your keyword research, write good content, pay attention to your titles, work for those backlinks – with the time you would be spending stuffing the keywords field on your website.

Go forth and prosper!

cynthia

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