Are you ready for April 21?
No, I didn’t get that date wrong. We all know about April 15. Ugh.
But as if April didn’t have ENOUGH going on already, Google has decided to crack down on websites that aren’t mobile friendly. If your site doesn’t pass Google’s test of mobile device usability, come April 21, it won’t rank as highly in searches conducted from mobile devices (like your phone or your tablet) as other sites do. Searches conducted from desktops won’t be affected, but think about your own behavior – how often are you Googling from your phone these days?
This change is being called “Mobilegeddon” around the web and is one of the rare times Google has just come out and said what they’re going to do with the next update.
We’ve been preaching mobile responsiveness for over 3 years now – but now, the 800 pound Google gorilla is making everyone listen.
You can visit this link to find out if your site passes. I’ll wait.
Oh Em Gee, you say! Yours FAILED??? Don’t panic.
If you’re an existing client of ours (who doesn’t already have a mobile responsive website), we’re working with you to make conversions as fast as we can. Contact us to get a quote ASAP, as the queue grows by the day.
If you’re not already a client, now is a great time to line up for a complete redesign – everything we build is mobile responsive and will pass Google’s test with flying colors. There may even be some things we can do to help you maintain your mobile search rankings while you wait.