This is Part 3 of my comprehensive walkthrough and review of Scribe 4.0.
(Check out Part 2 – Content Optimizer.)
Scribe 4.0’s Link Building Tool is deceptively simple, which is why this is the shortest of the four posts in the series, and yet quite powerful.
We all know that crosslinking within our own content is extremely important. It helps engage your readers further by encouraging them to keep clicking and digging deeper into your website, and that time on site and number of pageviews are metrics that Google tracks closely. But how many of us can remember that we wrote a post two years ago that would be a great candidate for crosslinking to today’s post?
That’s where Scribe comes in.
Using the pulldown menu in the Link Building box, you choose a keyphrase from your content and click the Research Button. Scribe gets busy for a few seconds and then returns a list of pages it feels would make sense for you to link from:
Wow, I forgot some of those were even out there! Not only that, it will tell you the level of authority and number of links those pages already have.
This is important, because linking back to your brand new page from a page that already has high authority can help to confer authority onto the new page. Sort of a halo effect, if you will. By using this method judiciously, you can help boost new content in the search rankings faster than it would be all on its own without the additional authority cues from the older content.
If you click a suggested page, Scribe will pull it up with the suggested location for a hyperlink in yellow.
As you can see, Scribe highlighted the title of the post. That wasn’t going to work, so I found a way to create a link elsewhere.
You can lather, rinse, repeat with various keyphrases in your document if you wish. I chose to stick with the most important one.
I can’t wait to run this one on all of my old content, over time, so my site can be as crosslinked as an Aspen grove.
In Part 4, I will go over the Site Connections feature.